Article from the Times Picayune

Social networking for non-profits is topic of workshop in Covington

Published: Tuesday, February 08, 2011, 8:00 AM

http://www.nola.com/community/st-tammany/index.ssf/2011/02/social_networking_for_non-prof.html

By Tara McLellan

The Coudrain Group will hold a unique workshop for businesses, non-profits, church groups and other community organizations interested in learning more about how to make online social networking sites work for them.

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The workshop will take place Tuesday, February from 9 a.m. to 4 p.m. at St. Joseph’s Abbey Retreat Center, 75476 River Road, in Covington.

Led by Lauren Coudrain, former assistant director of the St. Tammany Parish Department of Health and Human Services and an advisory board member of the St. Tammany West Chamber of Commerce, the workshops will cover topics such as Facebook etiquette, YouTube and blog formats, Twitter messaging, free online tools, and ways organizations can create fundraising accounts and online donation tools.

“The world of non-profits sometimes lag behind the world of business,” Coudrain said. “If you don’t have your organization on Facebook or on one of these various social media networks, it’s almost as if you don’t exist. Funders go to these sites to decide who to fund, and often use the votes of people online to help determine who will receive various grants. It’s very important to engage everyone, especially a younger generation, using the tools online we will demonstrate.”

In addition to creating a new site and a new account for each group attending the workshop, Coudrain emphasizes that meeting other individuals and organizations can also help to improve success.

“Non-profits that have attended in the past have learned just as much from each other during the workshop as they do from what we discuss,” she said. “Many of them exchange information and tips, and many of them keep in touch afterwards. It’s a great way to expand contacts while expanding your organizations online profile.”

The cost of the all-day workshop is $199 per person or $149 per person for non-profits sending two or more representatives, all including lunch for the day. Alumni of the workshop may attend at no cost. To register, visit http://www.thecoudrain.com/register or contact Lauren Coudrain at 377.9767 or Lauren@thecoudrain.com.

 

 

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