Public Relations; meet Social Media

Press releases are still alive; the difference is that now a press release can be published to so many sources – easily and quickly. In order to optimize press releases, consider posting online as well as submitting to traditional media outlets.

Where to post? On your blog, website, Facebook fan page, LinkedIn Company Page, Twitter link, to your email database of existing and prospective customers!

social media landscape public relations game

From “Potential of Public Relations and Social Media:”

“A corporate communications company has been known to have saved as much as $270K by making use of social media. Also, time is equally being saved as response rate to pitches for example seem to be much higher than that experienced via other channels.”

Read the rest of the article here:

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