How to generate leads on facebook (part 1)

It’s nice to feel “liked,” but “fans” generally do not equal “leads.”

 

Let’s look at an average Facebook Business Page. Call it Anna’s Bananas. As implied, they sell bananas. Anna decides to create a Facebook Page to sell more bananas. She loads it up with pictures of beautiful bananas, recipes, and banana specials. She invites all of her friends to like the page, and is disappointed when only some of them do.

So Anna decides to do a contest to get more fans on her page. She purchases an iPad and enters every new fan into a drawing to win it. She promotes it like crazy, and has over 100 new likes on her page at the end of the contest. Success, right?

 

Now consider whether Anna has generated “fans” or “leads.” She has over 100 new people to contact, but do they fit her target market? Does liking iPads have anything in common with liking bananas?generate leads on facebook

No.

To generate quality leads on Facebook, your offers must be tied to your product or service. If Anna had given away a month of free bananas instead of an iPad, she probably would not have gained 100 fans. However, she may have gained 25 who were banana lovers. If someone wants it for free, they may also be willing to pay for it.

Most businesses are much more complicated than Anna’s Bananas, but the principle is the same. Stay tuned for a case study on this topic soon 🙂

Pinterest for Business

By Emily Russo

“(They say) it takes someone seeing your name three times to notice you and seven times to remember you. Pinterest is just another one of those tools for us to reach our audience” (Vining 1). Pinterest is a website that allows you to “pin” pictures on your specifically themed board to “re-pin” with other users. Pinterest was launched in 2009 with 26 million visitors and created by Evan Sharp and Ben Silbermann. Pinterest has been benefiting graphically oriented businesses since November of 2012. It is different than any other social media website.

A major reason why Pinterest is better than Facebook and Twitter is because a pin can resurface weeks later when someone notices it and pins it. Instead, Facebook and Twitter posts get moved down the news feed as new ones are posted; they can get lost a lot easier. Another reason Pinterest is much different than any other social media site is because people are mainly posting for themselves and not others.

Kristin Vining of Kristin Vining Photography describes Pinterest as “a domino effect. One person tags it, then BAM, pinning and pinning and pinning…(People are) seeing your name over and over again” (Vining 1). Pinterest is just another way for companies to advertise for free and get their name out there. Meghan Peters, a community manager at Mashable, says the reason Pinterest does well is because they offer new ways to promote your business that other sites haven’t been able to discover.

Pinterest can also improve your business. On your website or any other social media website you can make a “pin it” button on your photo. People can then pin it directly to their themed board. More people are able to see a photo when the picture is pinned directly from the website onto a Pinterest board. For example, I will see a beautiful wedding dress on a bridal website and hit the “pin it” button and it goes straight to my Pinterest account where I can assign it to a particular board.

PinAlerts is a great tool to understand your target demographic. It’s a way for you to monitor what is being pinned from your website. It also allows you to conduct research on who is pinning, how old they are, and there gender.

Pinterest is continuing to grow every day. A new idea that the company plans to unveil this year is called “suggestions”. It is a way for people to discover other content after pinning a photo. For example, if someone adds a picture of a swimsuit they may see a “suggestion” for a Hawaiian resort. Also, coming this year, Pinterest plans to launch an international website. They are also working hard to improve their mobile apps features, like installing a camera and integrate on the go content like photos. They also want to introduce new data-analytics tool for companies to keep track of their Pinterest traffic and see how users are interacting with their content. Evan Sharp, co-founder of Pinterest, says in 2013 they want to be a service that is highly personalized. He wants to try to make the website easier to use and understand. With 31 million worldwide visitors per month, it needs to be “a piece of cake”.