7 free ways to get more likes on your Facebook fan page

I get this question often: “How do I get more fans/likes on my business Facebook page?” There are lots of answers, but I prefer to start with these 7 FREE ways to increase likes:

  1. Include a link to your Facebook fan page in your email signature.
  2. Include the Facebook logo on business cards and brochures.
  3. Invite your personal Facebook friends to like your page.
  4. Talk about your page and ask current and potential customers to like it.
  5. Email your database to let your contacts know you have a Facebook page; provide a link to it in your email.
  6. For “brick and mortarbusinesses– create a special offer (example: 10% off today’s purchase when you like our Facebook page) so customers will like your page while at your retail location.
  7. Ask employees, referral partners, and friends to share your page with their Facebook friends.

These simple actions can really pay off once executed. Do you have any tips I forgot to include?


Facebook Marketing Guide for Small and Medium Businesses

Facebook recently released an excellent guide for businesses with information about best practices for Facebook strategy and execution.

Download the PDF by clicking here.

facebook marketing and strategy guide for small businesses

Public Relations; meet Social Media

Press releases are still alive; the difference is that now a press release can be published to so many sources – easily and quickly. In order to optimize press releases, consider posting online as well as submitting to traditional media outlets.

Where to post? On your blog, website, Facebook fan page, LinkedIn Company Page, Twitter link, to your email database of existing and prospective customers!

social media landscape public relations game

From “Potential of Public Relations and Social Media:”

“A corporate communications company has been known to have saved as much as $270K by making use of social media. Also, time is equally being saved as response rate to pitches for example seem to be much higher than that experienced via other channels.”

Read the rest of the article here: http://www.popgive.com/2012/07/potential-of-public-relations-and.html#mor

What should I post on my blog?

Obviously, it depends. But here are 3 suggestions to get good content flowing:

1. Original content. Linking/re-posting content created by others is usually encouraged, and is almost always allowable. However, publishing articles that aren’t posted anywhere else gives your post a huge advantage. It also works to establish yourself as an expert in your industry.

2. Answers to common questions. What to customers and friends ask you? When people find out what you do, what questions do people ask? For example, I have a friend who works as an auto-mechanic. When I want an honest opinion about something related to my car, I call him. Think about what your friends consider you to be an expert in, and start recording your answers on your blog!

3. Specific, instructional information. “How to change your own oil.” “How to check tire pressure.” To an auto-mechanic, these answers seem obvious. To many of the rest of us, this would be very useful information. check tire pressure

What works for you?

Alternatives to Facebook’s broken “Suggest to Friends” feature

You may have noticed that the option to “suggest page to friends” has been removed from Facebook Pages for non-admins.

The feature still appears to page admins; however, it doesn’t seem to be working, and hasn’t worked in over a month.

So how can you suggest a page to your friends with this feature removed?

1. Use the “Share” feature. On the left side of Facebook Pages, look for the share link:

share facebook page with friends

When you click Share, you have the option to post a link to the page on your personal profile (which means it will show up on your wall & in the newsfeed of your friends):

share page with friends

You can also choose to “Send as a Message Instead” to invite specific friends to like a Page. This is the closest thing to “suggest to friends” currently available.

2. In the status box, type the @ symbol followed by the first few letters of the page name (you have to “like” the page before you can do this):

how to post link to facebook page with @ symbolChoose the page you want to suggest and facebook will create a link to the page:

how to link to facebook page to suggest to friendsOnce you click “Share,” the post will have a link to the page you are trying to promote. When you tag a Page this way, it shows up in your newfeed, on your wall, and on the wall of the tagged Page.

There are still ways to suggest pages to your friends, and page admins- your friends aren’t ignoring you, they probably are not receiving your page suggestion.

Personally, the last page suggestion I received was on January 22 of this year.

Any other ideas on suggesting pages to friends?

ATTN Nonprofits: win FREE advertising

from HARO:

This is a 100% FREE advertising opportunity for non-profit
organizations and charities. The crew at IWearYourShirt.com is
donating 11 advertising spots, valued at $1,000+, throughout
2011. You can submit your favorite or your own non-profit
organization for some of the most engaging advertising in social
media. It will only take you 5 seconds to fill out the form and
they promise not to sell or use your information other than
giving you free exposure if you win. It’s a lottery system to win
and is not based on votes/popularity. Their first non-profit
winner happened to be on a day when the Today Show filmed a
segment about IWearYourShirt! No tricks, no gimmicks, submit a
non-profit now: http://iwearyourshirt.com/nonprofit