How to generate leads on facebook (part 1)

It’s nice to feel “liked,” but “fans” generally do not equal “leads.”

 

Let’s look at an average Facebook Business Page. Call it Anna’s Bananas. As implied, they sell bananas. Anna decides to create a Facebook Page to sell more bananas. She loads it up with pictures of beautiful bananas, recipes, and banana specials. She invites all of her friends to like the page, and is disappointed when only some of them do.

So Anna decides to do a contest to get more fans on her page. She purchases an iPad and enters every new fan into a drawing to win it. She promotes it like crazy, and has over 100 new likes on her page at the end of the contest. Success, right?

 

Now consider whether Anna has generated “fans” or “leads.” She has over 100 new people to contact, but do they fit her target market? Does liking iPads have anything in common with liking bananas?generate leads on facebook

No.

To generate quality leads on Facebook, your offers must be tied to your product or service. If Anna had given away a month of free bananas instead of an iPad, she probably would not have gained 100 fans. However, she may have gained 25 who were banana lovers. If someone wants it for free, they may also be willing to pay for it.

Most businesses are much more complicated than Anna’s Bananas, but the principle is the same. Stay tuned for a case study on this topic soon 🙂

7 free ways to get more likes on your Facebook fan page

I get this question often: “How do I get more fans/likes on my business Facebook page?” There are lots of answers, but I prefer to start with these 7 FREE ways to increase likes:

  1. Include a link to your Facebook fan page in your email signature.
  2. Include the Facebook logo on business cards and brochures.
  3. Invite your personal Facebook friends to like your page.
  4. Talk about your page and ask current and potential customers to like it.
  5. Email your database to let your contacts know you have a Facebook page; provide a link to it in your email.
  6. For “brick and mortarbusinesses– create a special offer (example: 10% off today’s purchase when you like our Facebook page) so customers will like your page while at your retail location.
  7. Ask employees, referral partners, and friends to share your page with their Facebook friends.

These simple actions can really pay off once executed. Do you have any tips I forgot to include?

 

Facebook Marketing Guide for Small and Medium Businesses

Facebook recently released an excellent guide for businesses with information about best practices for Facebook strategy and execution.

Download the PDF by clicking here.

facebook marketing and strategy guide for small businesses

New Facebook for Nonprofits Pages Guide

facebook for nonprofits november 2011

Facebook just released a new guide for non-profit organizations about building and managing your organization’s Facebook page. To download, click here.

 

Alternatives to Facebook’s broken “Suggest to Friends” feature

You may have noticed that the option to “suggest page to friends” has been removed from Facebook Pages for non-admins.

The feature still appears to page admins; however, it doesn’t seem to be working, and hasn’t worked in over a month.

So how can you suggest a page to your friends with this feature removed?

1. Use the “Share” feature. On the left side of Facebook Pages, look for the share link:

share facebook page with friends

When you click Share, you have the option to post a link to the page on your personal profile (which means it will show up on your wall & in the newsfeed of your friends):

share page with friends

You can also choose to “Send as a Message Instead” to invite specific friends to like a Page. This is the closest thing to “suggest to friends” currently available.

2. In the status box, type the @ symbol followed by the first few letters of the page name (you have to “like” the page before you can do this):

how to post link to facebook page with @ symbolChoose the page you want to suggest and facebook will create a link to the page:

how to link to facebook page to suggest to friendsOnce you click “Share,” the post will have a link to the page you are trying to promote. When you tag a Page this way, it shows up in your newfeed, on your wall, and on the wall of the tagged Page.

There are still ways to suggest pages to your friends, and page admins- your friends aren’t ignoring you, they probably are not receiving your page suggestion.

Personally, the last page suggestion I received was on January 22 of this year.

Any other ideas on suggesting pages to friends?

Facebook Insights by Post (New Feature!)

Have you noticed Facebook’s new per-post analytics? Page Admins can now see the number of impressions (how many times a fan saw your post) & feedback rating for each post. This will be helpful for planning your future posts because you can easily see which posts are more successful than others.

How?

The easiest way to see per-post analytics is on your Facebook Page when logged in as Page Admin. The number of impressions & feedback % is displayed beneath each post:

insights

The other way to access per-post analytics is on your Insights page. In the left column of your Page, click “see all”:

insights

On your Insights page, click “Interactions” to see detail:

interactions

 

This method is helpful for comparing the success of your recent posts:

new insights

How will you use per-post analytics to improve your Facebook Page?