How to generate leads on facebook (part 1)

It’s nice to feel “liked,” but “fans” generally do not equal “leads.”

 

Let’s look at an average Facebook Business Page. Call it Anna’s Bananas. As implied, they sell bananas. Anna decides to create a Facebook Page to sell more bananas. She loads it up with pictures of beautiful bananas, recipes, and banana specials. She invites all of her friends to like the page, and is disappointed when only some of them do.

So Anna decides to do a contest to get more fans on her page. She purchases an iPad and enters every new fan into a drawing to win it. She promotes it like crazy, and has over 100 new likes on her page at the end of the contest. Success, right?

 

Now consider whether Anna has generated “fans” or “leads.” She has over 100 new people to contact, but do they fit her target market? Does liking iPads have anything in common with liking bananas?generate leads on facebook

No.

To generate quality leads on Facebook, your offers must be tied to your product or service. If Anna had given away a month of free bananas instead of an iPad, she probably would not have gained 100 fans. However, she may have gained 25 who were banana lovers. If someone wants it for free, they may also be willing to pay for it.

Most businesses are much more complicated than Anna’s Bananas, but the principle is the same. Stay tuned for a case study on this topic soon 🙂

7 free ways to get more likes on your Facebook fan page

I get this question often: “How do I get more fans/likes on my business Facebook page?” There are lots of answers, but I prefer to start with these 7 FREE ways to increase likes:

  1. Include a link to your Facebook fan page in your email signature.
  2. Include the Facebook logo on business cards and brochures.
  3. Invite your personal Facebook friends to like your page.
  4. Talk about your page and ask current and potential customers to like it.
  5. Email your database to let your contacts know you have a Facebook page; provide a link to it in your email.
  6. For “brick and mortarbusinesses– create a special offer (example: 10% off today’s purchase when you like our Facebook page) so customers will like your page while at your retail location.
  7. Ask employees, referral partners, and friends to share your page with their Facebook friends.

These simple actions can really pay off once executed. Do you have any tips I forgot to include?