I just changed the color of my events on my Google calendar. And then magic happened. My mood lifted, and all of a sudden all of the events I was stressing over looked like fun; all of them! It seems so simple now, but I had never considered changing the black on red- the events looked like punishments & I had to squint to even read what they said! Now the pretty dark pink with white text is beautifully inviting. The funny thing is, I change the colors of my client google calendars all of the time; just hadn’t thought in last- oh probably 3 years to change the red?
It amazes me how the slightest change (even google calendar colors!) can shift our perception and therefore our emotions and thoughts. This is not a new thought, and has been referenced by many great authors and behavioral scientists. But it’s always fun to notice the tiny things catalyze big impact 🙂
And in case you need help changing the colors of your google or gmail calendar, here’s a one step tutorial:
1) Click on the arrow next to the name of your calendar as shown below, then click the color you want:
I get this question often: “How do I get more fans/likes on my business Facebook page?” There are lots of answers, but I prefer to start with these 7 FREE ways to increase likes:
- Include a link to your Facebook fan page in your email signature.
- Include the Facebook logo on business cards and brochures.
- Invite your personal Facebook friends to like your page.
- Talk about your page and ask current and potential customers to like it.
- Email your database to let your contacts know you have a Facebook page; provide a link to it in your email.
- For “brick and mortar” businesses– create a special offer (example: 10% off today’s purchase when you like our Facebook page) so customers will like your page while at your retail location.
- Ask employees, referral partners, and friends to share your page with their Facebook friends.
These simple actions can really pay off once executed. Do you have any tips I forgot to include?
Obviously, it depends. But here are 3 suggestions to get good content flowing:
1. Original content. Linking/re-posting content created by others is usually encouraged, and is almost always allowable. However, publishing articles that aren’t posted anywhere else gives your post a huge advantage. It also works to establish yourself as an expert in your industry.
2. Answers to common questions. What to customers and friends ask you? When people find out what you do, what questions do people ask? For example, I have a friend who works as an auto-mechanic. When I want an honest opinion about something related to my car, I call him. Think about what your friends consider you to be an expert in, and start recording your answers on your blog!
3. Specific, instructional information. “How to change your own oil.” “How to check tire pressure.” To an auto-mechanic, these answers seem obvious. To many of the rest of us, this would be very useful information.
What works for you?
Do you ever wonder what people are saying about you, your business, or your nonprofit organization? Is it positive, negative, or neutral? How do you keep up?
Hopefully you’ve “googled” your name and organization’s name to see where you are on the internet. If not, it’s a great first step toward brand monitoring 🙂
But if you are ready to take it to a new level, check out http://socialmention.com/ – you can search any word or term & see results from across the web: blogs, social networks, etc:
Your results include the number of positive, neutral, and negative posts, as well as related keywords. You can even set up a daily email alert to get an update on the latest items posted on the web that match your search.
The best part? It’s FREE!
Check it out – what do you think?